Hierarchy of Google Ads importance:
- ROI Tracking
- Revenue Tracking
- Sales Tracking
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Conversion Tracking
- Lead Tracking
- Quality of leads/sales Tracking
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Account Settings
- Account/Campaign Structure
- Negative Keywords
- IP Exclusions
- Network Exclusions
- Keywords/Search Terms
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Targeting Settings
- Ad Copy
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Bidding Strategies
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Budgets
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Ad Group Structure
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What your competitors are doing
