What is A/B Testing?
A/B testing (also known as split testing) is a process of showing two variants of the same advertising or web page and comparing which variant drives more conversions.
The Importance of A/B Testing
Businesses want visitors to take action (also called a conversion) on their website, and the rate at which a site can drive this is called its “conversion rate.” The more optimized your funnel, the higher is the conversion rate.
And one of the most important ways to optimize your website’s funnel in digital marketing is A/B testing.
Typically in A/B testing, the variant that gives higher conversions is the winning one, and that variant can help you optimize your site for better results.
What Can You A/B Test?
- Headlines
- Sub Headlines & Descriptions
- Body of Text
- Design & Layout
- Navigation
- Forms
- Call to Actions (CTAs)
Using data as your competitive advantage
Building sales funnels with predictive analytics allows you to gain a competitive advantage to optimize revenue and profit. Funnel Science will help you increase conversions, improve conversion rate, and direction increase sales and profit.
