The Value of a Bad Customer Review on Google
September 26, 2018
Remember the old saying a picture is worth a 1,000 words? Here is a screen capture from a Google review a customer left a logistics
Predictive Software Funnel Science Billed as a Rising Star for 2018 by Platform for Software Reviews
September 5, 2018
The software experts from FinancesOnline, a popular software review platform, identified Funnel Science as one of the fastest growing and most reliable brands in our
IVR’s cause huge hole in sales funnels
July 25, 2018
Why Your Company Needs to Ditch Your Phone System IVR The way your company answers and greets customers in person and via the phone will
Sub-domains Kill Marketing Performance
July 19, 2018
Sub-domains are generally a bad idea for marketing and ecommerce. Why? Because they cause fewer sales compared to using the root domain and with a
Why your media buy is not generating enough sales
June 29, 2018
It is really quite fascinating how decisions are made. Something surprising to me is how many decisions are made by people who are completely unqualified
Machine Learning PPC Keywords
May 23, 2018
One of the best methods to optimize negative keywords is through Machine Learning We run a lot of machine learning techniques at Funnel Science and
Using ppc and seo to get to the million dollar club
March 2, 2018
We helped a startup join the $1 Million club in just 6 months with PPC, SEO and Retargeting campaigns. Some are just dumb lucky, others
How to write corporate blog posts that generate leads and sales
January 26, 2018
Simple ideation method is to run ppc campaigns using broad-match keywords. Look for all of the question related search queries that popup and answer those
Optimization To Lower Your PPC Cost Per Click
January 15, 2018
Bid Optimization for PPC Advertisers One thing that I have learned from studying optimization and business models is that a lower cost model is always
What Marketing People Don’t Know About Optimization May Kill Your Sales Funnel
December 29, 2017
Optimization is not a creative process, but don’t tell that to folks in the marketing industry. Marketers seem to be blind to what optimization really
5 Quick Tips To Raise Your Website Conversion Rate And Get More Leads
December 14, 2017
Yesterday I met with a client who reported that November was a record month and the sales he used to do in a year, his
